DETROIT, MI, January, 2016 — When the Lexus LF-LC Concept debuted at the 2012 North American International Auto Show, the press, loyal customers, and enthusiasts wondered if the
concept’s arresting styling and dramatic proportions could ever evolve into a production 2+2 coupe. Today, four years after the debut of the breakthrough concept that inspired it, Lexus has revealed the all-new LC 500 luxury coupe. This provocative, athletic flagship coupe—makes the strongest statement yet about the brand’s future product direction.
The past five years have seen Lexus evolve rapidly with the creation of the luxury brand’s globally-focused organization, Lexus International. Exciting new models involving elevated levels of emotional styling and dynamic driving characteristics such as NX, RC, and IS have also helped propel the brand’s shift with consumers. Akio Toyoda has been at the center of the Lexus global expansion, personally driving a heightened level of collaboration between design, engineering and marketing teams to help build a luxury brand better suited to meet the needs of the next generation of consumers. “The LC 500 has been an important product for Lexus and me personally,” said Akio Toyoda, Chief Branding Officer and Master Driver for Lexus. “A few years ago, we decided to guide the future of the brand with products that had more passion and distinction in the luxury market. This flagship luxury coupe’s proportions, stunning design and performance make a strong statement about our brands’ emotional direction, and will grow the Lexus luxury appeal globally.”